The Importance of Using a Payment Gateway for Business
MR JIM : The Importance of Using a Payment Gateway for Business : There are many ways to increase business effectiveness in the digital era. In addition to creating e-commerce applications or websites, you can also use Payment Gateway Indonesia services to accommodate transaction needs.
The payment gateway service itself is currently widely used by e-commerce and multinational companies. The reason is, there are many advantages that can be obtained when compared to conventional payment systems.
For example, if an e-commerce website already uses a payment gateway, consumers don't have to bother with manual confirmation so that orders are processed immediately. In addition, sellers or merchants also do not need to provide many payment methods, because all options are already provided by the payment gateway vendor.
So, in order to get to know more about payment gateways, here we have summarized the understanding and various benefits that you can get.
What is a Payment Gateway?
In general, a payment gateway is an online payment system that serves and facilitates various digital transactions. Payment gateway services are like gateways that help sellers ensure that the payment process from consumers goes well, regardless of the payment method.
The way the payment gateway itself works is quite different compared to the direct payment method (direct transfer). The process is a bit longer and complicated, but it's all done automatically.
In the end, this will certainly be very easy when your business has a large volume of transactions every day.
Advantages of Using a Payment Gateway
Talking about the advantages of payment gateways, there are two perspectives that we can take. First, from the side of the seller or merchant and from the side of the buyer or consumer.
Profit for Seller
1. Faster Verification
As previously mentioned, the transaction process using a payment gateway is faster than direct payments (direct transfers). One of them is because the seller does not need to manually verify every incoming payment.
Payment gateway technology will automatically confirm the order, verify it based on the invoice, then forward it to the seller.
2.Anti Fraud Detection
In order to increase security and convenience when making transactions. The current payment gateway service already has an anti-fraud detection feature which is tasked with preventing system errors.
3.No Need to Have Multiple Bank Accounts
One of the difficulties of online businesses when starting a business is the limited choice of payment methods. When using a payment gateway, you don't have to worry about this anymore, because the choice of payment method is usually already provided by the payment gateway vendor. Payment Gateway Indonesia
PrismaLink International services , for example, by connecting with PrismaLink through API documentation and plugins, merchants can accept payments using virtual account payment methods, QR Code, direct debit (Debitin), credit cards, minimarkets, to e-money. Very complete, right?
For information, PrismaLink is the best payment gateway company in Indonesia that has received official permission from Bank Indonesia. Prismalink also offers a complete payment gateway service and the price is quite competitive compared to other companies.
4. Automatic
Verification Automatic verification is a feature of the payment gateway which according to the author is the most useful for both sellers and buyers. Because buyers just need to make transfers and can be verified automatically, it saves time for those who are in a hurry.
Advantages for Buyers
1. Safer
Transactions Transactions using a payment gateway already have proven security. There are at least three technologies that are commonly used, the first is the Address Verification System, which functions to check customer billing details. Then there is the Card Security Code to check the last three digits of the credit/debit card number, and the last is the 3D Secure Password for the security of every transaction.
2. More Payment Method Options
In addition to price, and product quality, payment method options are often the determining factor whether consumers will checkout or not.
Now, by using a payment gateway, consumers can choose the payment method they need. There are also many choices, ranging from transfers to various types of banks, credit cards, to minimarkets.
3. Fast and Easy Process
The advantage of the next payment gateway is that it is an easy and fast process. Buyers just choose the desired payment method, then the payment gateway system will take care of the verification process automatically in a matter of minutes.
4. No hassle
Prospective buyers do not need to bother confirming payments that have been made. You just choose the goods, checkout, pay according to the payment method used, then just wait for the goods to be sent by the seller.
Conclusion
That's the discussion regarding the definition of a payment gateway and its benefits for your business. It is undeniable that payment gateways are one of the technologies that can help accelerate business in the digital era.
As a businessman, there are many advantages and conveniences that you can get. Meanwhile, from the consumer's perspective, you can get flexibility and security guarantees when making payments.
Well, for those of you who currently want to try using an Indonesian payment gateway, one of the options is PrismaLink.
Good luck.
