Similar But Different! Difference between Domain Authority and Domain Rating!
PIDEXE : Many factors make Google place one of the website pages in the first search engine ranking. Two things play an important role in it, namely Domain Authority (DA) and Domain Rating (DR) of a website. Although they look similar, these two things actually have quite different functions.
For those of you who are deepening their knowledge of Search Engine Optimization (SEO) and want to increase your website's ranking, it is very important to know the difference between the two. Here, the difference between domain authority and domain rating that must be known.
What is Domain Authority
Domain Authority (DA) is a ranking score on search engines that predicts how likely a website is to rank on search engine result pages (SERPs). This facility was developed by a software company, Moz. DA scores range from one to 100, with a higher score indicating a greater likelihood of ranking.
Domain Authority is based on data from Moz's Link Explorer web index and is calculated using dozens of factors. The DA computation actually uses a predictive engine model to find which algorithm most closely matches the data from Moz.
How Moz Calculates Domain Authority
Domain Authority is calculated by evaluating several factors, including the linking root domain and the total number of links. The score that appears can later be used when comparing websites or tracking the ranking position of a website over time. It must be remembered, Domain Authority is not a Google ranking factor and has no effect on the SERP.
Since early 2019, DA scores have been calculated from algorithm predictions of how often Google uses these domains in its search results. If domain A appears more frequently in the Google SERP than domain B, then of course the DA value of domain A is higher than the DA of domain B.
What are Domain Ratings
Domain Rating (DR) is an Ahrefs metric that shows the strength of a website 's backlink profile . DR is measured on a logarithmic scale, from the numbers 0 to 100. The number 100 is the largest DR number.
For the record, the logarithmic scale shows that the distance between DR 70 and DR 71 is much greater than the distance between DR 20 and DR 21. This means that the higher the DR a site has, the more difficult efforts must be made to increase it.
How Ahrefs Calculates Domain Rating
Ahrefs calculates DR in a similar way to calculating PageRank. The main difference is that PageRank is calculated between pages. While DR is calculated between websites .
Technically, Ahrefs is safe to find all domains that have at least one advanced link to the target domain. Then, it will find how many other domains are linked to the target domain. Ahrefs will provide the DR rating of each domain connected to the target domain. The number is determined by dividing the DR of the linked domains by the number of unique domains to which they are linked.
It must be remembered, if the website only links to the target domain via nofollow links, then it will not increase your DR. Only the first link from the target domain will increase your DR. All subsequent links do not affect your DR any further.
All Ahrefs DR metrics are purely link-based and do not take backlink SPAM into account . Therefore, it is very important to use quality white hat backlinks .
What is Semrush Authority Score
After knowing the difference between domain authority and domain rating, the next thing you should understand is the Semrush Authority Score. Semrush Authority Score is a combined metric from Semrush that is used to measure the overall quality of a domain or web page and SEO performance.
You can find this Semrush score when researching domains or website pages on domain reviews , backlink analysis , backlink audits , or tools for creating links on Semrush.
How does Semrush Calculate Authority Score ?
Semrush Authority Score is calculated using artificial intelligence (AI) technology and how search engines measure domain authority. Domain Authority is usually determined based on three aspects namely link power, organic traffic and spam factor .
Link power is an indicator that determines the quality and quantity of backlinks. While organic traffic is an estimate of the monthly average organic search traffic . Meanwhile, the spam factor is an indicator of link profile analysis whether it contains spam or is natural. Each of these factors has a different weight score. Link power has the highest score, followed by organic traffic.
The spam factor metric consists of six inspection steps, namely related to organic ranking in SERP, high presentation of dofollow domains, imbalance between links and organic traffic , number of referring domains to the same IP address and the same IP network, and the presence of other domains with the same backlink profile. identical.
If Semrush detects either one, points will be deducted from the final Domain Authority score. Scores are measured on a scale from 0 to 100, where 100 is the strongest score. The final score is measured in relation to the most authoritative domain. Because of this, there are only a few domains on the Internet with the highest scores.
Benefits of Domain Authority, Domain Rating and Authority Score
If the SEO Specialist already knows what domain authority (DA), domain rating (DR) and authority score (AS) are, then what are the benefits? Check out the following explanation.
1. Increase Keyword Ranking
A high domain authority score , domain rating and authority score will help a website to increase keyword rank. Indirectly, this indicator will increase the audience's trust in the website. Although blackhat practices can also increase the domain authority of a website , this cannot be applied to the domain rating or authority score . So these three indicators must be of the same value
2. Analyzing external websites before doing backlinks
Backlinks with high domain authority are very important to produce quality link juice . The presence of link juice helps a website to rank higher in the SERPs. When you link to external websites , there is a good chance they will provide a backlink to your website as well.
But before installing backlinks , make sure the website you want to become a destination must have a high domain authority , domain rating and authority score . You are also required to check whether website traffic is high before requesting a backlink to confirm that the website is valid.
Thus the information about the difference between domain authority and domain rating and authority score from Semrush. Don't forget to also place quality white hat backlinks on the website. The more quality backlinks a website has, the stronger it will be and the better it will rank in search engine results. Also read : 5 Ways to Get Free Backlinks, But Not Cheap!
So that you don't have to bother making your own backlinks , you can use the services of a quality whitehat backlink service provider from jsb.id. Because it is done manually by humans, not machines (blackhat SEO), it is guaranteed to be safe for your website.
