Here, 7 Benefits of Influencer Marketing for Business Development!
Here, 7 Benefits of Influencer Marketing for Business Development!
PIDEXE : In today's business world, the internet is an important part of business development. However, the marketing process is becoming increasingly difficult as almost all types of businesses, both large and small, invest heavily in attracting customers online . Therefore, more creative and innovative ways are needed to attract consumers.
Not only relying on conventional marketing, nowadays many well-known brands are turning to using influencer marketing services so that marketing can be more effective. What exactly are the meanings and benefits of influencer marketing ? Check out the following explanation.
Definition of Influencer Marketing
Literally, an influencer can be interpreted as a person who has a strong influence in society. Because he has such a strong influence, his followers often hear what he inputs and income, not even a few become trends.
If it is related to the world of marketing, then influencer marketing is a marketing strategy, in which a brand will work with one person or several influencers . Later, these influencers will promote products or hold campaigns that the company wants.
To influence the audience , influencers can do a number of ways such as campaigns on social media , endorsements , short reviews and product unboxing . After carrying out the tasks requested by the company, the influencers will get remuneration in the form of a fee that has been agreed upon from the start.
7 Benefits of Influencer Marketing
Even though it looks trivial, it turns out that there are many benefits of influencer marketing that can be felt by business people. Anything? Here's the presentation.
1. To the Moon! Can Increase Your Brand Awareness Looh !
The first benefit that can be felt when using influencer services is that they can help increase brand awareness . The term brand awareness refers to how potential consumers get to know the product being marketed.
When they want to buy an item, consumers tend to choose products that they are familiar with, both in terms of packaging, durability and quality. Therefore, it is very important to introduce your product as widely as possible.
To build brand awareness , use the services of several influencers , especially those with different segments. For example, to market tea products, you can try influencers from the millennial generation and those who are over 40 years old. The wider the target market segment, the wider the range of product marketing.
If customers are already interested in your product, they will also look for more detailed information and then be able to buy it. Apart from being able to attract new customers, brand awareness can also keep customers in mind and will return to buy the same product in the future.
2. You don't know, you don't love, increase brand and brand trust
Influencers are people who are trusted by their followers. Because of this, most of their opinions are also easy to accept and follow. This also applies when influencers market certain brands and brands. The advantages of the product discussed will usually be trusted by their followers. Especially for influencers who specialize in just one area, their recommendations will be more trusted.
For example, for beauty product influencers in Indonesia, product recommendations from Rachel Goddard or Tasya Farasya are more trusted. This is because the two people have long been beauty vloggers who create content about make-up and body care .
If the trust in the brand and the brand that you are marketing is higher, then the product will be more and more discussed. The mention of this brand or brand mention will usually affect the reputation of your product. The more positive the talk, the better the reputation of the product.
3. Very Maximum! Can Reach Consumers Broadly
Currently, the advertisements that you place in print media no longer have a significant impact on business. Therefore, you can apply the concept of influencer marketing. The influence of a large influencer can make the brand or product he calls popular and widely discussed.
This makes consumers who initially do not know become curious and seek information about related products. Even further, they also want to try this much-talked about product and sales figures have the potential to increase.
4. Go Domino Effect! Effective Social Proof Strategy
Before spending money on shopping, someone needs social proof or social proof from other people. In terms of marketing on social media, influencers can be an effective social proof . If a certain product being promoted succeeds in having a positive impact on the influencer, then his followers will be more interested in buying it.
5. SEO just got Easier! Increase Website Traffic
Collaboration with influencers has been proven to increase website traffic for your brand. Especially if the uploaded content has natural backlinks to the website , of course those links will be clicked on by those who want to get further information about the product. Plus, when influencers' content is shared by their followers, you get a number of authentic, high-quality backlinks .
6. Content is The King! Can Get Interesting Content
Producing interesting content and increasing engagement on social media is not easy. Even though there is already a special team within the company, sometimes they run out of ideas.
As a brand owner , you can take advantage of the services of influencers . Usually, the resulting content ideas are more interesting and unique. One example of an influencer who often presents unusual promotional content is Edric Tjandra . Promotional content created by Edric has a funny and unique characteristic that makes many people comment. Not a few followers also share it because of the funny and creative elements in the content. This can indirectly increase your brand engagement .
7. Proof That Your Marketing Is Good! Increase Engagement on Social Media
Increasing the number of engagement on social media is not an easy matter. You have to fight hard so that posts on your brand account get lots of likes and comments from social media users. If there is no good engagement , then it's useless for an account to have millions of followers. Therefore, it is very important to work with influencers.
Influencers can improve the quality of the content to be uploaded and make it more attractive to others. Apart from being of high quality, the content produced is also in accordance with the intended target audience.
When an influencer shares your content on their social media profiles, their followers will also engage with it. If you like the content, the influencer 's followers will leave likes, comment, share it on social media profiles or share it with friends. This will further expand the reach and engagement of the products being marketed.
Because of the huge benefits of influencer marketing , of course this has become a necessity for brand owners. It is time for business owners to take advantage of their services, instead of just relying on conventional marketing. In order to further strengthen brand recognition, especially on the Google search engine, don't forget to use quality white hat backlinks from jsb.id. With high-quality backlinks , the credibility of your website will increase.
