Not Just a Display! See, 6 Benefits of Google My Business!

PIDEXE : If you are trying to make your business more crowded and known to the public, then it is very important to ensure that potential customers can find the business. This is one of the benefits of Google My Business that you can get.

Even though your business is physical, it is very important to build an online presence , at least locally Google My Business can help get your business recommended by search engines when potential users are looking for services or products like what you offer.

This article will discuss what Google My Business is and what benefits you can get if you make the best use of this feature.

Definition of Google My Business

Google My Business is a free business listing service from Google. This service allows you to display various details and photos related to your business or venture.

By using this feature, you will get various benefits of Google My Business . One of them is that internet users can find locations, services and business products more easily on various Google services such as Google Search, Google Maps and Google Shopping.

Business profiles are only available to businesses that have contact with customers. For example businesses with physical locations such as shops or restaurants, as well as businesses that provide services by meeting customers in other locations such as consultants or repair services.

6 Benefits of Google My Business

By utilizing Google My Business properly and correctly, your business will get various kinds of Google My Business benefits that can further encourage business progress. Here are 6 benefits that won't let you down.

1. Place of business can be searched on Google Maps

Utilizing the internet to develop a business has been carried out by many business people. Starting from getting foot traffic and web traffic . That said, regardless of what kind of traffic you're looking for, Google is still the best source to get it.

A Google Business Profile will help your business to be found quickly when an internet user searches for a product or service like what you offer in a search engine.

The Google My Business listing will show your complete business data such as location and how to get to that location. Apart from that, this feature will also improve your local SEO. So, local business listings will appear more frequently when internet users search for businesses closest to them using Google Maps.

2. Displaying a Business Profile

So far, many entrepreneurs have used backlinks so that their sites or businesses are easier to find on the internet and appear more often in search engines. Unfortunately, not all backlink providers are of good quality, so it will take a long time for your business site to appear frequently in search engines.

In this case, Google My Business can be said to be a much higher quality form of backlink profile . How not, a business profile on Google My Business will look more trusted and professional, thereby increasing the likelihood that your site and business will appear and be seen by users.

Not only that, Google Business Profile also has strong local SEO, so any information you add will rank high above other third-party sites.

You can also easily control and modify data related to business locations. For example, contact information, opening hours and other important details.

3. Get Reviews from Customers

The next benefit is building the trust and credibility of your business through customer reviews . Review is a key element of social proof that increases customer trust.

Social proof is when society imitates other people's actions in certain situations. In the world of marketing, this social proof can take the form of seeking reviews or recommendations from people who have used a product or service before trying it yourself.

Reviews also increase the likelihood of brand mentions or when your brand is getting mentioned and talked about. The more often it is mentioned through reviews , the more likely it is that your brand will be heard by new potential customers.

4. Sources of Traffic to Your Business Website

As previously mentioned, Google My Business can also be a source of traffic to your site. Thanks to high local SEO capabilities, the Google My Business feature is a part of your website's SEO or optimization.

Local SEO is the process of making a business more visible in the local community and providing face-to-face services. That's why business owners in certain physical or geographic locations will get greater Google My Business benefits .

Internet users generally look for local services or businesses that are around them. When your business meets these criteria, your business profile will automatically appear.

5. Getting New Customers

The more effective local SEO and the traffic you get from Google My Business will ultimately increase the site's visibility as well. When site visibility increases, this will also increase offers or leads and ultimately increase sales.

The more new customers you get because of your business profile, the more likely customers are to leave reviews . This will automatically become a cycle that continues to increase the visibility and leads of your business.

6. This is a free website listing directory

Business Directory is a list of online businesses in a particular category, location or niche . Apart from Google My Business, there are several other free website listing directories that you can use to increase the visibility of your business website. Here are some of them:

Facebook
Bing
Apple Maps
Yelp
HubSpot
LinkedIn Company Directory
Super Pages
YellowBook.com
Thumbtack
MapQuest

To ensure that your business is quickly recognized and has high visibility, be sure to register your business on the website listing directory above. Thus, your online presence or online presence of your business will also be higher and easier for potential customers to find.

After ensuring that your business is registered on various website listing directories , make sure to always optimize information accurately and periodically. The more often you provide the latest information on the website listing directory , the more potential customers can see how active your business is.

In addition, make sure to always reply to customer comments, regardless of whether the comments are good or bad. By handling every comment or review given properly and wisely, business credibility and customer trust will also increase.

If you are still confused about how to get the benefits of Google My Business or other website listing directories , you can use website backlink services such as those offered by jsb.id. This website will help speed up indexing, increase credibility, increase ranking, and increase your business site traffic .